Sharing is caring.
The best marketing strategy comes down to giving free stuff. Everyone loves to get something for free, even if they’re rich. Jimmy Kimmel and Post Malone are melting over a free basket of bread at Olive Garden, even though they’re both millionaires.
Coming back to your question, giving away free Kindle is the best kind of promotion out there. You’re providing knowledge and the opportunity for someone to learn and find entertainment.
Most rich people are focused on giving away free stuff.
Nature has a funny way of repaying your work in long-term dividends. Biology calls it reciprocity. Philosophers and ancient religions say it’s about treating your peers as you’d like to be treated yourself.
Philosophy aside, most free Kindle books are used as a hook.
The writer gives a free eBook to sell his book series. The free book usually comes as a prequel, and it’s short— maybe a novella or a booklet.
The book is old, and the author want’s to share it as a public good.
The book never had many sales, and the author wanted to get a few eyeballs on his hard-work.
When you see something for free on Amazon, it’s usually a promotion.
However, free books are probably the best kind of advertising you can create.
I’ll give my next book for free.