How to Study Your Audience and Build a Tribe?
Are you confused with market research like many are?
The biggest breakthrough we had at Good Annotations was talking to people directly.
We offer free tools that help non-designers build product guides, UX audits, and code reviews. Also, students use it for feedback, and early adopters create marketing images for their blogs and social media. Business people use it for PDF documents and conversions from image to professional files.
The main designer and I (head of growth) had a few epiphanies during our early adopters' interviews.
Your original ideas will probably fall short of expectations.
You can’t only think your way to the customer's heart.
You might discover different use cases for your product that will be larger than any of your original ideas.
We offered $20 in an email to anyone who’d talk to us.
The first person told us about building product guides over a zoom call. The second guy talked about social sharing buttons, and someone mentioned PDF.
Find a member of your tribe, ask thorough questions, and listen.
How are we helping you do your job?
How we decrease friction in your workplace?
What is a tool that you’d scream and pay money for?
What is the biggest frustration you’re dealing with when you’re using Good Annotations?
From that point forward, the dots started connecting together into a bigger picture.
If one person has a problem, probably ten, hundreds, or thousands more are struggling with the same thing too. Start local, help one person, and then learn how to help more until you reach a bigger audience.
Today, thousands of people use Good Annotations for the use cases we build around the first few interviews.